We live in an era of diminished personal contact between publicists and the ‘guardians of good press’—those who control what gets covered, reviewed, chatted about. Blame it on email, and the average flack’s lazy habit of relying on a quick ‘send’ at the expense of face-to-face contact. In that sense, Rimjhim is a welcome throwback, luring gatekeepers into a close personal relationship with a mix of social invitations and ‘meet ‘em on their level’ intellectual engagement. She has brunch, cocktails, and dinner with the people in the media sphere who matter, and, consequently, is far more attuned to what will incite their interest. She is less a publicist and brander than the organizer of a 24x7 salon. Also, I’ve found Rimjhim to be a truth-teller, declining to participate in imaginary thinking when straight talk is warranted. I would recommend her to anyone with a rich, up-market message who wants to break through in an increasingly down-market world.
– RICK HORGAN V.P. and Executive Editor, Scribner (an imprint of Simon & Schuster)