Working with the DEY. team is like having an ongoing conversation with friends, who happen to be very knowledgeable about the ever fluctuating media landscape. They help us sift through the opportunities, taking much stress out of the process, and of course identify and generate new ones.

– ESTHER DUFLO, Nobel Laureate in Economics and a Co-Founder and Co-Director of the Abdul Latif Jameel Poverty Action Lab (J-PAL) at MIT 

It would be an understatement to say that DEY. rescued my book campaign. I hired them late in the day, but they hit the ground running to get my book everywhere. With their deep knowledge of AI, they intrinsically knew the value of my book and my story as an immigrant especially resonated with Rimjhim. By leveraging their incredibly vast network and harnessing my connections, DEY. thought strategically beyond media opportunities to position my ideas in the larger realm of influence from big-name people to various social platforms. And, boy did they deliver! Tough negotiators with a holistic approach, DEY. looked out for my well being every step of the way. Plus, they are lovely team—easy to work with!

– DR. FEI-FEI LI, Sequoia Professor in the Computer Science Department at Stanford University, Co-Director of Stanford’s Human-Centered AI Institute, and author of The Worlds I See: Curiosity, Exploration, and Discovery at the Dawn of AI

Always there, always listening, always mindful of opportunities, somehow always managing to be both optimistic and challenging.

– ABHIJIT BANERJEE, Nobel Laureate in Economics and a Co-Founder and Co-Director of the Abdul Latif Jameel Poverty Action Lab (J-PAL) at MIT

It was a delight to work with Rimjhim and with the entire DEY. team. Their professionalism, their boundless energy and their wide network of connections were vital for success.

– YUVAL NOAH HARARI, Best-selling author of Sapiens: A Brief History of Humankind and
Homo Deus: A Brief History of Tomorrow.

As a journalist and an author, I can attest that Rimjhim is sharp, sophisticated and relentless. She and her team give valuable advice and will move mountains for their clients and authors.

– SHEELAH KOLHATKAR, Staff writer, The New Yorker

Rimjhim is a delight and a dynamo of creativity. She is thinking, thinking, thinking on how to convey a message, reach an intended audience, educate the public, build a consensus, and generally engage with the public and the policy debate. In a word, amazing.

– JEFFREY SACHS, Economist

Rimjhim and her team at DEY. transcend your concept of what a public relations firm is and does. The approach, with creative and unconventional thinking, and deep, authentic relationships that shape how they operate supports their ability to help you identify the paths to influence with the right messages and assets. My organization measurably changed the global conversation and built awareness of climate-driven extreme heat in a very short time—this awareness led to policy changes and lives saved. 

DEY. also helps you separate the wheat from the chaff. The media landscape is so saturated—the team helps you decide how to spend limited resources and in which channels, to move specific people and institutions to achieve your goals. DEY. also participates from the inception of your projects and strategies and takes great pains to help you design with your end goals in mind. The caliber, skills, and instincts of the DEY. Team are unmatched—I am 100% confident that you will be beyond delighted that you engaged Rimjhim and her team.

– KATHY BAUGHMAN MCLEOD, CEO of Climate Resilience For All, Former Director Of Adrienne Arsht-Rockefeller Foundation Resilience Center

Rimjhim is, in a word, superlative. She has incredible creativity, contacts, and a unique ability to see the story that will resonate. On top of all that, her intelligence and knowledge of global public policy and economic issues means she “gets it” and goes to action with lightning speed. She is a joy to work with: smart, energetic, clear and firm, and enthusiastic. During a recent project, I would have been lost and adrift without her expertise and firm hand on the tiller. She is my absolute go-to for any and all PR needs.

– MICHAEL SPENCE, Nobel Laureate in Economics, former Dean of Stanford Business School

We hired DEY. to help us strategically and effectively announce Harvard Business School’s Gender Initiative —we wanted to ensure that our newest research reached a broad, informed audience and to kick off an ongoing conversation about gender and work that shifted attention away from tired stereotypes. Rimjhim immediately understood that we were looking for substance over splash and shaped her approach to serve our priorities —nothing about the process was “cookie-cutter.” As a result, we received not only a great deal of coverage, in top outlets, across print, radio, and television, but found the coverage to be uniformly thoughtful and overwhelmingly positive. Rimjhim excelled at identifying the research that would pique media interest and tailoring each pitch to capture the right person’s attention, while managing to stay true to our core messages, which were quite nuanced. The visibility that our work with DEY. created has raised the Initiative’s profile as a leader in the domain of gender and diversity. She and her excellent team were tireless in their efforts to get our work in front as many audiences as possible and adept at working one-on-one with multiple members of our team. And their persistent enthusiasm buoyed our own commitment to the launch.

– ROBIN ELY, Professor and Senior Associate Dean for Culture and Community, Harvard Business School

Rimjhim Dey and her team at DEY. are unique to say the least. DEY. brings a sharp focus on the marketing of complex, high-minded ideas and for this they have no equals. They cut through distractions, identify core issues and then get to work using their infinite energy, considerable intelligence and network of amazing contacts. For us that meant a series of well-placed Op-Eds, interviews, key meetings and the UN Secretary General, Ban Ki-moon, on The Daily Show with Jon Stewart. To top it all, they are fun to work with! I cannot recommend them enough.

– CORINNE WOODS, former Director, United Nations Millennium Campaign

Rimjhim Dey has a formidable arsenal of gifts—she’s imaginative, deeply well-informed, almost hilariously charming, and, not least, intellectually tough-minded. She manages to be relentlessly persistent while preserving her credibility with her world of important contacts, who know that she can be relied upon to discern the real value in a client’s work and to translate that into messages that are compelling for the media, and ultimately for a broad public.

– SCOTT MOYERS, Publisher, Penguin Press

Rimjhim and the entire team at DEY. were absolutely essential partners to me, as they have been for so many other journalists. They helped my book find audiences that I would have been unable to reach without them,
and gave expert, wise counsel at every step of the way, long after publication. I can't imagine writing another book without them.

– JYOTI THOTTAM, Head of Editorial Board, The New York Times, and author of Sisters of Mokama: The Pioneering Women Who Brought Hope and Healing to India

We brought a big, ambitious, and important project related to tested democratic interventions to DEY. Despite its thorniness and inherent constraints, the DEY. team succeeded in communicating our urgent call to strengthen American democracy to broader audiences, securing significant media placements (Atlantic, NPR, MSNBC, to name a few) for us and even introducing us to a relevant member of Congress. As far and away the leaders in their field, DEY. worked long, hard hours, often going above and beyond the call of duty. I hope we have another chance to work together, but in the interim, I will most certainly be sending folks DEY.'s way.

– ROBB WILLER, Director, Polarization and Social Change Lab; Co-Director, Center on Philanthropy and Civil Society, Stanford University

Rimjhim Dey offers thoughtful and creative advice on communications strategy and messaging. She has an uncanny ability to translate an idea into a news hook for communication. Every conversation with her is fresh and thought-provoking. I recommend her enthusiastically.

– GLENN HUBBARD, Dean Emeritus, Columbia Business School, Former Chairman, White House Council of Economic Advisors under George W. Bush

Rimjhim and the team at DEY. are wonderful. Rimjhim is a relationship builder who truly loves people and ideas. The team brings a powerful network and DEY. takes on projects that are personally meaningful to them. This gives DEY. a real advantage in getting messages heard. Undaunted by complexity and brave enough to dive into uncharted territories, the team at DEY. uncover unique and creative opportunities that others overlook.

– JACQUELINE NOVOGRATZ, Founder and CEO of Acumen.

It has been a real privilege working with Rimjhim Dey and her team at DEY. Her talent as a publicist is remarkable; she not only has an extensive network of friends and contacts, exceptional interpersonal skills, took the time to ingest the book and reflect on it, but she was also indefatigable in seeing the project through. A great coach—I enthusiastically recommend Rimjhim and her DEY. colleagues.

– DR. ERIC TOPOL, Founder and Director of the Scripps Research Translational Institute, Professor, Molecular Medicine

I worked with DEY. on my book, “The Economists’ Hour”, and was very impressed and frankly grateful, for their work in connecting me with audiences that I don’t think I would have reached without them. Going into the campaign, I was not quite sure what to expect. In retrospect, I am just glad I decided to take the plunge.

– BINYAMIN APPELBAUM, Editorial Board Member, New York Times

Rimjhim Dey is a connector without parallel. And, for journalists on the healthcare or life sciences beat, DEY. is the premier go-to for the smartest behind-the-scenes communications help. Always my first stop when tackling a complex story.

– KATHERINE EBAN, Staff Writer, Vanity Fair

Rimjhim Dey is indefatigable in her efforts to find new venues—and new audiences—for her projects/clients. Rimjhim looks out for the long-term interests of her clients and that is exactly what you need on any kind of marketing/publicity campaign . . . and unfortunately, something you rarely get. And, she is lovely to work with to boot! I warmly recommend her.

– IAN BREMMER, President, Eurasia Group, leading political risk consulting organization

Usually, journalists do their best to avoid pitches from PR agencies. However, DEY. is the thinking person's PR firm. I have found the people represented by DEY. to be original and thought-provoking.

– VIJAY V. VAITHEESWARAN, Global Energy and Climate Innovation Editor, The Economist

Rimjhim and her team at DEY. helped to launch my book. They brought, not just an enviable list of contacts, which they certainly have—but also brilliant ideas, seemingly inexhaustible enthusiasm, and sharp strategic thinking to every aspect of the campaign. I can't imagine launching the book without them, and would recommend them to any fellow author—or anyone for that matter. It was a thrill to learn from them, and a relief to have them on my team.

– MAX CHAFKIN, Features Editor, Bloomberg Businessweek and author of The Contrarian: Peter Thiel
and Silicon Valley's Pursuit of Power

It was a revelation to see the DEY. team in action. They set a very high bar, are brilliant at supporting authors and navigating expectations, and made everyone feel confident that we had tried everything possible.  Should it ever come to pass, I will recommend DEY. as state of the art without hesitation.

– GAIL WINSTON, Vice President and Executive Editor, HarperCollins

In choosing an agency for an influence/publicity campaign for my book The High Growth Handbook, I knew to anticipate how well DEY. is wired into the East Coast media circuit; I was also pleasantly surprised by the depth of their contacts in Silicon Valley. Not just in media, but key influencers in venture capital, finance and academia. The DEY. team worked hard at turning that knowledge into tangible results. They told me the truth about what would and wouldn't work. They translated their work into achieving the media targets we discussed. If you have a great idea, the focus to market it, and you can get their buy-in, DEY. can be a great ally for any author.

– ELAD GIL, Venture Capitalist, Investor, and Advisor to Airbnb, Instacart, Pinterest, Stripe, Coinable, Square

We live in an era of diminished personal contact between publicists and the ‘guardians of good press’—those who control what gets covered, reviewed, chatted about. Blame it on email, and the average flack’s lazy habit of relying on a quick ‘send’ at the expense of face-to-face contact. In that sense, Rimjhim is a welcome throwback, luring gatekeepers into a close personal relationship with a mix of social invitations and ‘meet ‘em on their level’ intellectual engagement. She has brunch, cocktails, and dinner with the people in the media sphere who matter, and, consequently, is far more attuned to what will incite their interest. She is less a publicist and brander than the organizer of a 24x7 salon. Also, I’ve found Rimjhim to be a truth-teller, declining to participate in imaginary thinking when straight talk is warranted. I would recommend her to anyone with a rich, up-market message who wants to break through in an increasingly down-market world. 

– RICK HORGAN, V.P. and Executive Editor, Scribner (an imprint of Simon & Schuster)

Simply put, Rimjhim Dey is a power broker who has cultivated relationships with everyone who matters. She and her team at DEY. are fiercely passionate, unbelievably creative and insanely bright. No agency quite connects the dots and produces the result the way they do. And, while they are at it, they are having fun. And, you are too!
    It should come as no great surprise that DEY. has become one of Rockefeller Foundation's favorite agencies, and we work with quite a few. They stand head and shoulders above the competition. If an influence strategy combined with masterful execution is what you are looking for, then look no further.

– SAADIA MADSBJERG, former Managing Director, The Rockefeller Foundation

If you know how to write books but unsure how to get people to read them, the DEY. team is for you. If you have good ideas, but need people to listen, they’ll connect you to the intended audience. They helped me launch my book, GET IT DONE, and frankly, they got it done. I can’t imagine doing it without them. Rimjhim’s energy and that of her team is not only creative but also contagious. They are encouraging, helpful and yes, they will make you work, but only on what is critical for reaching your publicity goals. No wasted energy; only carefully executed plan. I’m so grateful to have met Rimjhim Dey and her amazing team. I know you will too.

– AYELET FISHBACH, the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, and author of Get It Done: Surprising Lessons from the Science of Motivation

Through her genuine interest and passion for excellence, Rimjhim transforms herself into your biggest advocate. She has the luxury of being selective about her clients and that means that when she champions you, people take notice. By blending her innate curiosity, powerful people skills, and tireless commitment, she has built a firm that is top in class. If I could give her six stars, I would.

– VIVIAN LEE, MD, Verily, former CEO, University of Utah Health

A tireless and skilled navigator of the complex sea of messages, priorities, schedules, and personalities that constitute the world of media and communication, I cannot imagine a more powerful advocate than Rimjhim. She immediately understood what was important to me and what aspects of my ideas would resonate with the media. She focused on that critical intersection and did not relent until she delivered on her promise to turn 'ideas into influence.

– PETER BLAIR HENRY, Dean Emeritus, NYU Stern School of Business

I wrote a wonky financial book that, thanks to some lucky timing, stood a chance of reaching a mainstream audience. Rimjhim made sure it did. Through a mix of brainstorming and planning and cajoling and—her specialty—charming media gatekeepers even as she nagged them incessantly, Rimjhim engineered a spectacular launch that propelled the book onto bestseller lists and me onto the Daily Show, then kept at it so relentlessly as to generate a drumbeat of publicity that continued for many months after publication. I'd recommend Rimjhim highly to anyone.

– JUSTIN FOX, Columnist, Bloomberg Opinion

Rimjhim is fantastic. She is the kind of publicist you want in your corner. I've been tremendously impressed by her work with several authors – she is highly intelligent, creative, energetic, strategic, responsive, and always professional. A true champion of her clients—relentless in absolutely the best way possible, Rimjhim really delivers the goods. She has excellent contacts, carries through what she says she's going to do, collaborates with authors and their publishers, and gets the right people talking. Charming, engaged by the material in hand, ideally suited to the kind of books I care about, she is passionate and so adept. Frankly, she's how all publicists should be but astonishingly few are. She knocks it out of the park.

– ZÖE PAGNAMENTA, Literary Agent, The Zöe Pagnamenta Agency

As someone who receives a lot of book pitches at Fortune, I can say that Rimjhim stands out because she takes an individualized, customized approach, and she understands what makes a good story. Her firm is more "issues" based, so she tends to pitch specific, tailored feature stories rather than general books coverage. She is thoughtful, savvy, and tireless—she does not give up. Rimjhim is someone with a different kind of approach and I can say from where I sit that she packs a punch.

– LEIGH GALLAGHER, Director of External Affairs for Google and Former Asst. Managing Editor, Fortune Magazine